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| Edifier has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. |
Hong Kong, PRC. August 26, 2010. Edifier International Limited, a subsidiary of Edifier Technology Co. Ltd PRC, has named Phoenix Distribution NZ Ltd exclusive distributor for all Edifier products in New Zealand. Phoenix Distribution will begin distributing the Edifier Home and IT lifestyle as well as multimedia ranges from October 1 onwards. Phoenix Distribution is headquartered in Auckland, New Zealand and has its office and a local distribution warehouse based in Albany, Auckland.
Phoenix Distribution was founded in 2008. Edifier will represent a cornerstone audio brand for Phoenix as the company pursues excellence for its growing stable of IT, AV brands continuing to enhance their reputation within the New Zealand market.
Bruce Millar, Managing Director of Phoenix says of the company, "Phoenix only partners with manufacturers that provide quality consistent products. Edifier is a world-renowned brand that continues to make excellent quality and fashionable audio solutions for the modern day person. We are happy to be tasked with building the brand and bringing such a range of quality products to New Zealand customers."
"Phoenix Distribution has a great philosophy for work and we knew instantly that we had found a partner who shared our ideals in providing the best solutions for our customer base. Not just in terms of product quality but in allowing affordability too. Edifier has long been manufacturing products of standard and quality; our Lifestyle range is another extension of our capabilities. Challenging the norm and giving customers products of desire with the Luna5 encore, AURORA, Esiena and Breathe are just the tip of the iceberg."
"We certainly look forward to working with Phoenix Distribution" says Anthony Wilkinson, Managing Director, Edifier International Limited. "The operation and team there in New Zealand are perfectly aligned in their philosophy and strategy which should allow for Edifier to make some very significant progress towards strengthening the brand recognition and of-course brand and product presence in the New Zealand market"
About Edifier
EDIFIER INTERNATIONAL is a leading global designer and manufacturer of award-winning audio speaker products that feature contemporary design and high sound quality. Founded in Beijing in 1996 and with offices in Vancouver, Hong Kong and Buenos Aires, Edifier has sales in more than fifty countries and has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. Now with 3,000 employees producing more than eight million sets annually, the company has won numerous international design awards, including breakthrough CES Innovations Design and Engineering Awards (CES 2008 (two awards) and CES 2010 (one award)) in the U.S.; iF Product Design awards in 2008 and a Red Dot Design Award (MP300 Plus and Luna2 E20, 2009) in Germany; and a Good Design Award in Japan in for MP300 Plus in 2008. For ore information please go to www.edifier-international.com
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